Marketwhere bridges the gap between brands and retailers, helping brands collect, centrally access and analyze data from their retail network
The 5 Major Challenges Marketwhere Solves
Challenge One:
Maintaining relationships with thousands of retailers, especially in rural regions
Challenge Two:
Keeping track of branded assets distributed across outlets
Challenge Three:
Managing store conditions at managed and owned outlets, especially in difficult to reach areas
Challenge Four:
Ensuring that various vendors roll out campaigns accurately across retail outlets
Challenge Five:
Collecting and analyzing data across retail networks to gain insight into causes of poor campaign performance, competition, footfall, etc.
Know Your Retailers
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Maintain Outlet Information with GIS Location Coordinates
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Track Branded Assets Assigned to Outlets + Runtime if Powered
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Manage Retailer Issues
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Track Shelf Share and Planogram Compliance
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In Case of Manager Stores:
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Track Outlet Conditions with Inspections
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Track Outlet Operations and Footfall
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Centrally manage outlet information and access it from anywhere on the web-based dashboard
Setup Regions and Retail Categories specifically for your brand and collect Retail Information through the mobile app
Keep track of Branded Assets that have been assigned to outlets along with runtime and status data for powered assets using IoT
Give your retailers a simple way to share updates and raise issues so you improve retailer relationships
Collect merchandising information such as shelf share and ensure planogram compliance
In case of managed outlets, ensure that the outlet is meeting quality standards with outlet inspections and condition scores
In case of managed outlets, manage operations including opening/closing time, the retail workforce, sales tests, footfall etc.
Create custom surveys with advanced analytics to collect more specific data about the outlet (or generate them using AI)
In-store Campaign Execution
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Manage Vendors and Promotional Material Orders
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Track Promotional Material Inventory
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Manage Distribution of Promotional Material/Assets
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Track Campaign Execution Performance Across Outlets
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Centrally Update & Manage Content on Digital Displays
Keep track of campaign execution across outlets and track execution performance by region
Manage work orders and milestones across vendors for printing, fabrication, asset purchase, installation, maintenance, etc. as well as connected invoices
Assign activities against orders and get updates with images from responsible individuals
Manage inventory of promotional materials as well as distribution of material to retail outlets
Manage the transfer and installation of assets across retail outlets as well as manage asset issues and maintenance
Centrally manage region/category-specific content across digital displays
Beat/Visit Planning
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Manage Workforce Information, Attendance and Expenses
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Schedule Outlet Visits Based on Visit Priority Score
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Outlet Condition and Shelf Share Updates
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Conduct Outlet Asset Inspections
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Create/AI-generate Custom Surveys with Advance Analytics
Manage workforce information for your sales, trade marketing, retail maintenance, audits teams or partners
Keep track of attendance and expenses
Report beat expenses on the mobile app with images and attachments
Share quick, unstructured updates with images, attachments and audio notes
Schedule retail visits based on the Visit Priority that are calculated from Last Visit Date, Outlet Condition Scores and Campaign Execution Status
Inspect outlets and collect outlet data including condition status, shelf share, planogram compliance, product availability, campaign execution status, etc.
Carry out asset inspections to ensure that the correct asset is in the correct outlet (Mismatches assets get flagged automatically)
Monthly and Daily Work Summaries
Retail and Campaign Scorecards
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Manage Workforce Information, Attendance and Expenses
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Schedule Outlet Visits Based on Visit Priority Score
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Outlet Condition and Shelf Share Updates
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Conduct Outlet Asset Inspections
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Create/AI-generate Custom Surveys with Advance Analytics
Generate Retail Ratings based on weighted average across multiple scores
Generate Promotional Execution Performance Scores based on percentage of outlets with that campaign running
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